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NORC at the University Chicago

AmeriSpeak provides a reliable — and representative — sampling of the American public during a time of vanishing landline phones and increased skepticism and divisiveness. A large-scale standing panel of U.S. households, AmeriSpeak delivers fast, accurate, and cost-effective surveys.

Developed by NORC in 2015, AmeriSpeak’s pre-screened panel of U.S. households has delivered more than 900 surveys. It is the most scientifically rigorous and representative panel survey on the market.

How It Works

AmeriSpeak’s speed and response rate don’t come easily. NORC has implemented a rigorous recruitment process that includes mail, telephone, and face-to-face field outreach. 

NORC has built AmeriSpeak into a robust community with nearly 50,000 members aged 13 and over in more than 40,000 households. AmeriSpeak is representative of the U.S., including all 50 states and the District of Columbia, letting our clients access even hard-to-survey populations such as rural and low-income households. 

As with every NORC service, AmeriSpeak delivers best-in-class quality. Our rigorous recruiting protocols allow us to deliver a higher response rate than any other probability-based survey panel, as determined by the American Association for Public Opinion Research. In addition, clients have an objective measure of our work through the NORC Card, a quality report that includes a quantitative measurement of the sample. 

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Lois Barry
Human Resources

Powered by AmeriSpeak’s Panel

NORC services powered by the AmeriSpeak panel include

Omnibus

AmeriSpeak Omnibus is an affordable option that combines questions from multiple clients. Omnibus is not only less expensive but also responsive, conducted twice a month. Multiple clients share the cost but receive exclusive responses to their specific questions.

Latino

AmeriSpeak Latina a reliable source of information on the U.S. Hispanic and Latino populations, the fastest-growing demographic group in the country.

Teen

AmeriSpeak Teen a reliable source of information on the U.S. Hispanic and Latino populations, the fastest-growing demographic group in the country.

TrueNorth is a sophisticated tool that combines the strength of statistical survey research and the reduced cost of opt-in, online sampling. TrueNorth uses a machine-learning algorithm and rigorous correlation assessment to reduce bias. It allows for considerable cost savings without sacrificing quality.

Foresight 50+, a partnership between NORC and AARP, is the largest, high-quality survey panel of older Americans. By combining AARP’s expertise with NORC’s scientific rigor, Foresight 50+ amplifies the voices of older Americans and ensures that their needs, desires, and experiences are understood.

GenForward, an example of a custom proprietary panel of racial and ethnically diverse young adults. 

AmeriSpeak Projects

Health Equity Assessment Leveraging Performance Measurement Enhancements in the Maternal, Infant, and…

Client:

American College of Obstetricians and Gynecologists (ACOG)

National Immunization Surveys (NIS)

Client:

Centers for Disease Control and Prevention (CDC)

Medicare Current Beneficiaries Survey (MCBS)

Client:

Centers for Medicare and Medicaid Services
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Health Care Evaluation Expert

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