NORC's Social Data Collaboratory (SDC) brings together a diverse team of social science, data science, and communication experts. With decades of experience, cutting-edge technology, and a commitment to being responsible data custodians, the SDC offers unparalleled expertise in collecting, processing, and interpreting social media data. The SDC can access and analyze data from a wide range of platforms, including Facebook, Instagram, YouTube, TikTok, Reddit, and X (formerly Twitter), and we continuously add new platforms to our portfolio. We employ advanced computational methods, including natural language processing, machine learning, and AI capabilities, to provide unbiased research and actionable insights.
Our portfolio of work is agnostic to subject matter, and we are agile in our capability to collect and analyze social media data from varying platforms. We have conducted comprehensive analyses on social, health, and political topics. Our partners trust us to harness the potential of social media data for transformative research, informed decision-making, and insights into societal trends.
Social Data Collaboratory Lead
Social Data Collaboratory Experts
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Sherry Emery
Director -
Anna Kostygina
Principal Research Scientist -
Yoonsang Kim
Principal Data Scientist -
Dani Heide
Senior Research Director I -
Miao Feng
Senior Research Scientist -
Alex Kresovich
Research Scientist
Discover Our Research
We promote a healthy society with insights into the viral nature of social media.
